6 Enterprise SEO Tactics That Actually Work

6 Enterprise SEO Tactics That Actually Work

1) Lift striking-distance keywords

Keywords ranking #11–20 are low-hanging fruit. Steps:

1. In Ahrefs, enter your domain.
2. Go to Organic Keywords, pick region.
3. Filter positions 11–20.

Why: Moving near-first-page terms to page one is easier—driving incremental traffic, conversions, visibility.

Case: Moving a hotel client’s keyword from #11 to #6 yielded +15% traffic in 3 months via title/content tuning, links, and social proof.

2) Expand thin pages

Find pages ranking for relevant terms and expand content to meet intent, especially thin pages.

1. Use DeepCrawl to find thin pages.
2. Paste URLs into Ahrefs to see ranking keywords/positions.
3. For important ones, expand coverage and answer more questions.

Why: Thin/low-quality pages struggle to rank and hurt UX. High-quality, useful content improves authority, engagement, and traffic.

Fix thin pages:

• Add noindex/block crawl to low-value pages.
• Add substantial, relevant content (600+ words).
• Remove or 301 to better content.

3) Become a content machine

Content fuels SEO, especially awareness. Keep shipping high-quality pieces across the journey; use text, images, video, answers.

• Long-form often wins, but concise/high-value can work—test.
• Think in topics/intent, not single keywords.
• Answer user questions; provide unique, high-quality experience.
• Analyze competitive landscape to set depth.
• Use lists/tables/facts; be useful and problem-solving.

4) Optimize for featured snippets

To appear in snippets:

1. Directly answer the query (especially in H1).
2. Keep answers within ~100 words; structure with lists/tables/paragraphs.
3. Use structured data; target queries with existing snippets.
4. Answer multiple related questions per article; include quality media and test rich results.

5) Internal & external links

Internal links convey structure/value with controllable anchor text—link related content. External high-quality relevant links still matter; prioritize quality. Distribute via social to earn more good links/endorsements.

6) Use structured data

Structured data helps search engines understand content, boosts rich result chances, CTR, and traffic. Combined with solid tactics, it improves competitiveness even in crowded SERPs.

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More tactics (e.g., page speed) also help, but these six enterprise-grade plays remain effective. Automate where possible to focus on strategy and stakeholder communication.