9 Things That Certainly Drive Sales on E-commerce Sites

9 Things That Certainly Drive Sales on E-commerce Sites

Smart popups

• Use necessary/privacy prompts; be careful with promo popups.
• Don’t push app downloads or surveys on arrival.
• Offer instant value for email opt-ins; avoid risky popup types.

Site search

• Queries reveal intent; review top searches regularly.
• Test suggestions/results, especially after adding products.
• Use search data to inform merchandising, promos, and assortment.

Cross-sell relevance

• Raise AOV via “also viewed/bought/recommended” only when truly relevant.
• Monitor experience and attach rate.

Speed

• On hosted platforms, watch app bloat and image sizes; on self-hosted, ensure performant infra.

Product listing pages (PLP)

• Thoughtful default sort and options: newest, best-selling, price, relevance, trends.
• Filters from user perspective: size, color, style, price, rating, release, compatibility, etc.

Availability & delivery

• Show stock and delivery estimates upfront—critical with supply constraints.

Pricing & promos

• Show clear list and discounted prices; don’t make users do math.

Product detail pages (PDP)

• Include use cases, multi-angle images, zoom, video/AR, stock/ETA, Q&A, reviews, specs.
• Apparel example: care, material, origin, sustainability, size chart, etc.

Cart

• Easy return to PDP; clear returns and savings; flexible fulfillment (ship/home/store pickup); abandoned cart reminders.

Checkout

• Guest checkout, simple steps, free/low-cost shipping option, autofill, BNPL.

Mobile experience

• Test full flow on mobile; ensure smooth UX.

Conclusion: Optimize against this checklist to lift revenue; use it as a starting roadmap for new stores.