Google Releases E-commerce Best Practices Guide

Playwithworld Team
SEO cross-border SEO

Google Releases E-commerce Best Practices Guide

Google’s advanced SEO guide helps e-commerce sites make products visible across surfaces (Search, Images, Lens, Shopping tab, GMB, Maps). It covers:

  • Where e-commerce content can appear
  • Sharing product data with Google (structured data + Merchant Center feeds)
  • Structured data essentials and tips
  • Launching an e-commerce site, URL structure design and optimization
  • Site architecture, navigation, and pagination/infinite scroll impacts
  • UX patterns that help Google present products

Download: https://developers.google.com/search/docs/advanced/ecommerce/overview

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