SEO Is Marketing
Playwithworld Team
SEO Is Marketing
SEO should be seen as a marketing function, not just tech or ads. Organic search can drive major traffic yet is often undervalued.
Why it’s marketing
- Keyword/competitive research is market research.
- Goal: promote and help sell products/services.
- Site “stuff” isn’t just IT; content and experience sit in marketing.
What SEO work looks like (2022)
- Start with positioning, keywords, competitors; check if pages satisfy intent.
- Plan new content and IA to deliver better UX and organic presence.
- Cross-link content to improve performance.
Not only tech
- Tech tasks: crawls, mobile-friendly checks, URL structure, canonicals, speed, structured data, JS review.
- Modern CMSs are largely search-friendly; plugins help.
- Growth is driven by IA, taxonomy, content, UX, CRO, video, local, reputation.
Intent-led
- Informational: resources/answers.
- Transactional: does the page support buying/conversion?
- Commercial: strong category pages for brand/service research.
Conclusion
SEO’s value is strategic content + experience optimization to reach and convert users via search—and deserves ROI-aligned attention and budget.
Source: https://www.playwithworld.org