Free Guide to TikTok Ads

Playwithworld Team
SEO cross-border SEO TikTok

Free Guide to TikTok Ads

TikTok’s free “TikTok Tactics” course (videos + downloads) focuses on four pillars:

  • Attribution (web + app): Pixel standard/dev modes and Events API to track conversions.
  • Targeting, bidding, and optimization: Continuously tune settings and stay current with new tools.
  • Product catalogs: Upload manually/CSV/feed to dynamically generate ads at scale across products and audiences.
  • Ad creatives: Keep creatives fresh; reuse assets, leverage Spark Ads, or partner via Creative APIs.

Audience insights: 75% seek entertainment; 42% discover new things; 68% feel inspired; 91% take action after viewing; 25% research/buy advertised products.

Best practices: 720p+, use audio/trends, 9:16 framing, avoid overlaying key info, vertical-first, clear CTA, ideal length 21–34s.

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