SEO 和 SMO 的区别：为什么有人更偏向 SMO？

What are SEO and SMO

SEO: Optimize for natural search rankings/traffic—structure, quality content, keyword placement, links, speed, mobile friendliness.
SMO: Social media marketing on Weibo/WeChat/FB/IG, etc., to grow brand awareness—original media, engagement, campaigns, soft content, KOLs.
They complement: SEO captures intent traffic; SMO amplifies brand and trust.

Why some clients lean to SMO

1. Seems simpler/lower cost; 2) Immediate visible metrics (likes/comments/shares); 3) Familiarity with social platforms; 4) Desire for quick wins; 5) Misconceptions that SEO is complex or “shady”; 6) Budget/cross-team friction; 7) SEO takes 3–6 months and sustained effort.

Key differences

• Goal: SEO for search traffic; SMO for social reach/brand.
• Channel: search engines vs social platforms.
• Strategy: SEO = content/keywords/links/tech; SMO = engagement/community.
• Measurement: SEO = rankings/organic traffic; SMO = followers/reach/interaction.
• Cost: SEO higher upfront/ongoing; SMO mainly people/time.
• Speed: SEO slower; SMO faster.
• Tech bar: SEO higher; SMO lower.

Guidance

Combine both: SMO for fast acquisition/brand lift; SEO for durable high-intent traffic. Align budget and expectations with short-term (SMO) + mid/long-term (SEO) goals.