八个有效的内容策略

8 Effective Content Strategies

Goals: Map objectives to funnel stages (awareness, traffic, list, leads, conversion, retention, repeat); align content type to goal.
Research: Audience personas/pain points, audit existing performance, keyword research, competitor analysis.
Targeted topics: Tie themes tightly to business goals; use fresh angles and specificity to differentiate.
Editorial calendar: Plan timing/frequency, prep months ahead, balance seasonality with flexibility.
Editorial guidelines: Unified voice/tone, formatting, punctuation, visuals (colors, fonts, logos) for consistency.
Distribution channels: Match each piece to the best channel, keep narrative consistent across channels, reuse where fitting.
Analytics: Review wins and misses; compare channel performance and reasons; use GA, etc.
KPIs: Choose per goal—organic traffic, leads, ranking shifts, social engagement, links, CAC/CPL, etc.