亚马逊电商你应该知道的一切
Playwithworld Team
Advantages of Amazon E-commerce
- Massive catalog across categories.
- Price advantage via supply chain and logistics scale.
- Convenience: 24/7 ordering, doorstep delivery.
- Robust after-sales: returns/repairs and customer support.
How to Start Selling on Amazon
- Create a seller account and list products.
- Set prices/shipping; choose sales mode.
- Execute well on:
- Product selection: categories you know and care about.
- Pricing: competitive yet profitable.
- Customer service: respond and resolve quickly.
- Promotion: social media, Amazon promos.
Marketing Tactics
- SEO/keywords to rank in Amazon search.
- Ads: choose formats per budget and goals.
- Social media: share products, promos, reviews.
- Email: product news, offers, coupons.
- Reviews/word-of-mouth: great service and promos to earn ratings.
Logistics
- Storage: global warehouses, automated picking.
- Packaging: protective and eco-friendly.
- Transport: Amazon network/partners worldwide.
- Delivery: courier, pickup, etc.
Safety
- Encryption, anti-fraud, customer support.
- Tips: strong passwords, 2FA, avoid public Wi-Fi for sensitive actions, check bills regularly.
Return Policy (example)
- 30-day window; unused, original packaging, return slip.
- Return via warehouse or self-service point; refund in 7–10 days to original payment.
Future Trends
- E-commerce penetration: expand in new markets and formats (e.g., Amazon Go).
- Tech investment: drones, AI assistants like Alexa to enhance experience.
- Cross-border growth: Global Selling helps merchants go overseas.