ChatGPT 可以用于 SEO 吗？

Can ChatGPT Be Used for SEO?

What ChatGPT is

Built on large language models (e.g., GPT-3.5), predicting next tokens to generate text with broad general knowledge and instruction following.

Six things to note

1. Accuracy isn’t guaranteed: It predicts word sequences, not truth.
2. No fresh news: Training cutoff limits recency.
3. Built-in biases: “Helpful/harmless” tendencies shape tone.
4. Needs detailed prompts: More specifics yield closer outputs; simple asks produce similar structures.
5. Detectable/watermarked: AI text detection and watermark research exist; rephrasing or passing through other models can reduce but not eliminate signals.
6. Autogenerated content & Google: John Mueller flags pure autogenerated content as spam; the issue is “no originality/value.”

Google’s stance

• Programmatically generated, no-value content is spam; watermarking may become standard—mind the risk.

Safer uses

• Research, outlines, summaries, meta description drafts; always human-verify and rewrite.
• Fact/time-sensitive content needs manual checking; avoid publishing unreviewed AI drafts.

Conclusion

AI boosts efficiency but requires human oversight and value-add to ensure quality, originality, and compliance.