Facebook广告初学者：常见问题解答

Social Promotion for Cross-border E-commerce: Facebook Ads FAQ for Beginners

Understand cost drivers, delivery mechanics, and the setup steps to avoid wasting budget.

Three common questions

• How much do ads cost? Depends on time, bid strategy, placement competition, relevance, and audience competitiveness. Example average CPC/goal: impression $0.98, reach $1.03, lead $0.67, conversion $0.25, link click $0.16.
• How do they work? Campaigns contain ad sets/ads, targeted by location/demographics/interests; impressions, engagements, and clicks feed CPC/CTR metrics.
• Are they worth it? Yes, for awareness, lead gen, and conversions—when targeting and creatives match intent.

Before you start: set up Ads Manager

1. Log in to Facebook, go to Menu → Ads to create an ads account (or use Business Manager).
2. Add payment method and link your Page.

Steps to launch your first campaign

1. Objective (11 options): Brand awareness, reach, traffic, engagement, app installs, video views, lead gen, messages, conversions, catalog sales, store traffic.
2. Budget & schedule: Daily or lifetime budget, start/end dates; enable CBO (campaign budget optimization) to auto-allocate to better ad sets.
3. Audience: Start with Custom Audiences (customers, site visitors, fans). If none, use interest/behavior targeting with location/age/gender/language filters.
4. Lookalikes: Expand from high-quality seed audiences to find similar users.

Optimization tips

• Keep creative and landing page consistent to raise relevance score.
• Begin with warm audiences, then expand to cold.
• Monitor CPC/CTR/conversions; adjust bids, creatives, or audiences quickly.
• Use Pixel and Conversion API to track key actions accurately.